Want to have a social media presence but don’t? Want to make your social media presence better? Try an audit to see where you are and determine where you want to go!
- Find out what sites you’re already on. Facebook, Twitter, Instagram, Snapchat, Flickr, Vine, Blogger/WordPress/other blogging platform, Pinterest, LinkedIn, YouTube, Google+, Yelp, and Tumblr are all popular ones. Are all of these sites currently active? Have your interests changed and you can close an inactive site? Who has the logins to these sites? Make a chart listing the social media site, the title/name of your organization on the site, the website hyperlink, and the frequency of posting. It’s helpful if you can get an average of posts per day, so go back 6-12 months, depending on the site and the frequency of use. **Facebook, Twitter and Instagram are probably going to be the most frequently used platforms.**
- Take note of what kind of content is being posted on each platform currently. Also take note of what types of content seems to be popular with your intended audience.
- Do you have a social media policy at your organization? What does it specify? Does one need to be created?
- Determine what you want your cohesive message to be across all social media platforms and paper/verbal formats. How does each social media platform enhance and supplement what you’re already saying? Who is your intended audience? What content is popular with them? How are you engaging them? Essentially you are making a brand and you want to have all platforms lift up that brand and are consistent with messaging and graphics.
- Determine what you mean by having a “successful” social media presence. Is this number of views/likes/re-tweets? Engagement in conversation? Etc. How do you plan to track this?
- Look to groups or organizations that you think are doing a great job. Do a “quick and dirty” audit of what they are doing to see how you can emulate that and work towards your own success!
- Create content and create a schedule for how often you want to post content (once a day, 3 times per week, once a week, etc). Be sure to have a calendar of upcoming events for your organization and keep it updated.
Quick Pro Tips: Use graphics or photos with your posts to increase engagement. If your organization is multi-faceted, feature all parts of the organization on your social media platforms (education, fundraising, outreach, etc). Respond, when appropriate, to questions or comments asked of the organization on social media platforms–do so with as little turn around time as possible!